I recently attended an industry famil in Byron Bay hosted by The Byron at Byron Resort and Mary Jane from Fusion Marketing. As many Australian and international readers will know, Byron Bay is simply stunning. Despite a bustling town centre and many tourist attractions, the town still feels eclectic and tranquil.
For those of you who aren’t in the travel or conference sector, a famil is an industry invite to experience a region or accommodation setting. It gives travel and events professionals a first-hand experience of what their clients can expect through future bookings. Of course it’s also one of the best perks of working in this great industry.
We arrived at Byron and made our way to the Byron at Byron Resort. This beautifully appointed and tranquil hotel is hidden in the rainforest hinterland. A boutique hotel, it’s perfectly positioned in one of the best parts of Byron Bay and is set amongst subtropical palm trees and birds.
The food on offer at the resort is exquisite; Executive Chef Matthew Kemp highlights the local produce in all of his dishes. The menu includes a number of fresh and unique seafood dishes and a full cocktail list.
You begin your day with a walk along the beach or complimentary yoga on their all-weather Spa Deck. The suites feature a separate lounge and dining area, a fully equipped Kitchen and two enclosed balconies.
Activities and Experiences
We toured Byron in the back of two Byron Bay Kombi vans. The quintessential hippie mobile and an icon of Australia’s coastal culture, the kombi gave us the ultimate way to get around Byron. We took is some stunning coastal sights and even sighted the most eastern point of Australia and the famous Byron Bay Lighthouse.
Simply named but with a big impact, The Farm is a favourite day trip destination for many Byron visitors. Principally a working farm, it houses a collection of micro-businesses all sharing in a common goal. There is a beautiful café onsite called Three Blue Ducks, a produce store, bakery and garden shed. Don’t miss a wander through the paddocks to meet some of the four-legged residents.
Also situated on a large farm close to Byron Bay, the Cape Byron Distillery is establishing itself as a premier gin distillery and top tourist destination for specialty tours and tastings. For over 30 years, Cape Byron has been infusing their award winning gin varieties with local botanicals from the region.
Other highlights of the visit to Byron
The Fusion Marketing and Byron at Byron teams made every experience comfortable, fun and memorable. Over the course of the short visit, we discovered new local businesses that each added an enjoyable element to the experience.
Little Hopper is a beautifully designed portable coffee cart that can be brought into the hotel for coffee breaks during conference sessions. We enjoyed the barista coffee as a way to relax and reenergise on breaks.
The sister business to Little Hopper, Little Tini Trike awaited us on the balcony at Byron at Byron Resort prior to our dinner and we were served delicious Espresso Martinis.
We also met Nick Maynard from Maui Jim Sunglasses when we arrived at the hotel. Apart from offering the world’s best sunglasses, we have worked with Nick on previous client conferences where Maui Jim set up a stand onsite and fit people with a new pair of sunglasses. This is something fun, offering a practical item high quality gift for coastal destinations as well as a super stylish souvenir to take home, one that will be treasured for many years to come.
As you can probably tell from this little Byron Bay report, this is a town that still offers the perfect combination of luxury and relaxed coastal fun for all types of visitors. With boutique accommodation, spas and conference centres as well as world-class restaurants, it’s worth considering for any conference or incentive trip. For more insider tips or to learn what would work best for your organisation, get in touch with the Impact Events team on 03 9535 3600.